Macro-Environment Analysis
Consumer consciousness increases with the appearance of “well-being” trend.
• Consciousness for product
In a customer survey, 46% of respondents cared about the product’s ingredient, and 67% checked the product label. As the media developed, consumer consciousness is increasing. There are many consumer prosecution programs, such as “소비자 고발”,
Samchully’s 50-year history including coal business of 1950s and clean LNG business of 1980s shows the energy history of Korea.
Samchully is aming at establishing environment friendly life style and culture, maximizing shareholder’s value through profitable and suitable growth, pursuing mutual prosperity of Samchully family and beloved by the customer and respected by greater community to be
1 Introduction: Amazon.com
Amazon.com is a company founded in 1994, US. The name is from the world’s biggest river. Its logo represents a bent arrow from A to Z, which implies its will to deliver every product in alphabet to its customers. The bent arrow also represents customer’s satisfaction. Amazon.com began its Internet retail store service in 1995. At first, it only dealt with books, f
*Samsung Electronics Strategic Analysis
Whirlwind Consulting Company has reviewed the current position of Samsung in the semiconductor and memory chip industry, and has completed an extensive internal and external analysis to determine Samsung’s options in response to the threat of significant future expansion within the Chinese semiconductor industry. It is our opinion that Samsung should
Ⅰ Introduction
우리나라는 세계 11번째의 커피소비국으로 국민 1인당 연간 300잔의 커피를 마시고 있다. 인스턴트 커피가 국내시장의 90프로 이상을 차지하는 기형적인 구조에서 1997년 7월 스타벅스의 등장으로 크게 늘어나기 시작한 커피 프랜차이즈는 고급 커피를 추구하는 세계 커피 시장의 흐름에 맞
Ⅰ Introduction
우리나라는 세계 11번째의 커피소비국으로 국민 1인당 연간 300잔의 커피를 마시고 있다. 인스턴트 커피가 국내시장의 90프로 이상을 차지하는 기형적인 구조에서 1997년 7월 스타벅스의 등장으로 크게 늘어나기 시작한 커피 프랜차이즈는 고급 커피를 추구하는 세계 커피 시장의 흐름에 맞
5. S.T.P Strategy
5. 1 Segmentation
1. 1st Step - Demographic Segmentation
Demographic 요인을 바탕으로 첫 번째 단계로 성별과 연령대를 바탕으로 시장을 세분 화하였다. 모발에 대한 Needs에 있어 남성과 여성은 분명한 차이를 보이며 연령대에 따 라 소비 성향은 다르게 나타난다. 별첨 #13 연령에 따른 소비 성향
10) Chairman Suiteairman Suite
Designed for the high life, the 629-square meter Chairman Suite is set on level 54 like a priceless gem, with a choice of a black-and-granite or a gold-and-earth-tones color theme.
Layered in sumptuous grandeur, all four bedrooms are splendidly furnished and come with walk-in closets, as well as ensuite bathrooms boasting jacuzzi bathtubs and rain showers to deliv
The papers concentrated mainly on the fast food restaurants located near the school. According to the studies of “The Effect of Fast-Food Restaurants on Obesity and Weight Gain” hosted by Janet Currie, Stefano Della Vigna, Enrico Moretti, and Vikram Pathania, they measured on the students of California the obesity rate, which ranked 33% during 1999~2007. Based on CDC, applying NHANES data rep
Macro Environment
(Information & Analysis)
Demographic
Russia had a population of 142million in 2010. After the collapse of Soviet Union, population has been in a decreasing trend from 1993 to 2007. The population started to increase from 2009 and right now Russia has a population of 143million. Russian population is ranked 10th, and territory 1st in the world.